Posts Tagged 'nokia'

9 things Lady Gaga can teach us about community management

This week, Lady Gaga became the first person to exceed 20m followers on Twitter.

These are huge numbers, but volume rarely means anything on its own. The interesting point here is that this community really are her ‘followers’ – in namesake and in the way they respond to her.

They are more loyal than a brand could ever dream of, but there are some lessons that we can all take on board and implement when trying to build a community either online or off.

  1. Look at existing behavior and run with it
    One of the biggest mistakes brands make when entering into the world of social media is a lack of response. Whether we’re talking about social customer service, or just engaging with people who love your brand;  it’s very hard to do either well without there being some kind of interaction.
  2. Invest and incentives
    Not only has she personally invested in Backplane, a technology-based community platform, but she also uses Fancorps – another platform from which she leverages a street team of over 25,000. Fancorps incentivises people to share the word of Gaga both online and offline, people are rewarded with points to be used against tracks or albums, tickets, collateral, virtual gifts and more.
  3. Show your flaws
    Instead of taking this popularity, and shying away from it, keeping things behind closed doors – she’s embraced it and flung open the doors. There are messages from her bedroom, videos shot backstage, interviews where she’ll open up about being scared about performing. The whole shebang.  
  4. She’s true to her brand
    It might be ever-changing, chameleon style, but Gaga’s brand knows itself like no other. It know its stance on equality, sexuality, friendship and more. These might not be issues that every brand needs to consider, but working out what your social voice is.  
  5. Change
    Keeping people engaged for longer periods of time means exciting them. Sadly, attention spans are much shorter than they used to be, and so there’s a need to create a richer content plan now more than ever.
  6. Authenticity
    There are no holds barred with Gaga. What you see is what you get, she’s the one doing the talking.  You can tell this by the candid images and videos, to the way she talks online. She’s the one running the show.
  7. Targeting like-minded people
    To properly build a community, a scattergun approach will not work. There are too many forums, networks, games and apps for people to get involved with, and suck up their time.For years, the benefits of mass-niche communities have been shouted from the rooftops, but now, this is tipped to be the ‘future’ of networked society. 
  8. Gratitude
    Without a doubt, the power of Gaga is her fans. Her crazy, loyal, would-do-anything-to-support-her fans. She knows that, and she tells them regularly. It’s the most simple aspect of her community management, it’s free and it takes no time at all.
  9. Collaboration
    Co-creation and collaboration is the name of the game at the moment. Well, it has been for a while really, but it’s matured enough to be of real use to a brand. Nokia’s just announced that it will centre a large of its international marketing strategy around this, just to show you how it’s evolved as a concept.

See the full article on econsultancy.com

Outlook: Nokia Concept Phone

Looking forward to coming technologies is always fun. : ) Now Nokia, along with researchers at the University of Cambridge in England, has created an animated video describing a vision for bendable and highly intelligent mobile devices. This slick devices is called Morph and represents the capabilities of Nanotechnology. Enjoy!

01_morph_open_mode_lowres_grosenveranderung.jpg

(via moconews and nokia)

Motorola: Sales down a third

rkr While market leader Nokia boosted its revenues by 67% in 2007, the handset sales of Motorola dropped in 2007 by one third. This mainly due to a poor product portfolio where their two cash cows Razr and Rokr models have not been generating enough revenues anymore. Understandable for me, with their antiquated user interface compared to SonyEricsson, Nokia or Samsung… not to mention the UI of the iPhone. As a consequence the appearance of the slim Razr alone is not enough and customers change their handset preferences. Motorola now expressed its indication to develop a fresh product portfolio which is much needed!


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