Posts Tagged 'customer'

Understanding the job: the milkshake example

Another approach to look at the customer’s need explained by Clayton Christensen, professor at Harvard Business School.

What the customer really needed…

This comic is a real classic and I can remember that it even was on a slide at the university when we had customer relationship management. This clearly is exaggerated, but to catch the customer’s need is not as easy as many people think it is… but essential. (click to enlarge it)


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