Archive for the 'Business' Category

2012: The Year in Graphics

Great work by NYT. Graphics and interactives from a year that included an election, the Olympics and a devastating hurricane. A selection of the graphics presented include information about how they were created. HERE

2012: The Year in Graphics

The end of the two year smartphone contract

Good article by Andrew Arnison addressing another area where operator need to find new business models: the 12/24mth contracts.

However, I think this model is changing, as consumers increasingly balk at the idea of being locked into a particular smartphone, network or tariff plan for two year periods. Instead there is a growing trend for consumers to finance the purchase of their device themselves, without requiring a network operator device subsidy.

Read the full article here.

Understanding the job: the milkshake example

Another approach to look at the customer’s need explained by Clayton Christensen, professor at Harvard Business School.

Chic Engine Helps You Find That Dress You Saw on Pinterest

It is not new but the story behind impresses me in terms of idea creation and also it represents new ways how information can be found closer to the real-life search approach: “I saw this white dress the other night, and want to get results for a this type of white dress and not just a dress which has the same shape.” Jonathan Allen wrote about Chic Engine on searchenginwatch.com:

What does breast cancer screening have to do with fashion? More than rubber bracelets or ribbon broaches.

Adrian Rosebrock, from Catonsville, Maryland, has put into action insights from his day job as a developer at the National Cancer Institute unit to make a visual search engine.

Working in the breast cancer screening unit, Rosebrock has been developing metrics to detect cancer in images and taking those learnings about computer ‘vision’, namely histology, and applied it to the problem of shape and color in visual search in the fashion vertical.

His project, Chic Engine, matches the shape and color of any image led query you input, either via a image file upload or a hosted image URL – provided you are looking for clothing matches. Currently the index of returned products comes mainly from ShopStyle but what is available so far is an impressive demonstration of how visual search could be something to look out for.

Full article

Life is too short to be busy

“A ‘Busy’ Trap” is a great article for the NYT by Tim Kreider which everyone should read.

Brecht Vandenbroucke

[…] It’s become the default response when you ask anyone how they’re doing: “Busy!” “So busy.” “Crazy busy.” It is, pretty obviously, a boast disguised as a complaint. And the stock response is a kind of congratulation: “That’s a good problem to have,” or “Better than the opposite.”

[…] Busyness serves as a kind of existential reassurance, a hedge against emptiness; obviously your life cannot possibly be silly or trivial or meaningless if you are so busy, completely booked, in demand every hour of the day.

[…] Idleness is not just a vacation, an indulgence or a vice; it is as indispensable to the brain as vitamin D is to the body, and deprived of it we suffer a mental affliction as disfiguring as rickets. The space and quiet that idleness provides is a necessary condition for standing back from life and seeing it whole, for making unexpected connections and waiting for the wild summer lightning strikes of inspiration — it is, paradoxically, necessary to getting any work done.

(via nytimes.com)

5 Things Every Presenter Should Know About People, Animated

This video already shows how one should present. It might be more work to think of visuals to be put on slides but worth the effort as people consume better what you say / the message is clearer. Just watch this video by Dr. Susan Weinshenk. I wish I could draw as awesome though..

  1. People learn best in 20-minute chunks. There must be a reason for the successful TED-sized talk format.
  2. Multiple sensory channels compete. During a talk, you engage both the auditory and visual channels — because we’re visual creatures and the visual channel trumps the auditory, make sure your slides don’t require people to read much or otherwise distract from the talk.
  3. What you say is only one part of your presentation. Paralinguistics explores how information is communicated beyond words — be aware the audience is responding to your body language and tone. Record yourself presenting to get a feel for those and adjust accordingly.
  4. If you want people to act, you have to call them to action. At the end of your presentation, be very specific about exactly what you would like your audience to do.
  5. People imitate your emotions and feel your feelings. If you’re passionate about your topic, this excitement will be contagious for the audience. Don’t hold back.

(via brainpickings.org)

Salesforce Acquires Buddy Media for $689 Million

Buddy Media currently works with “nearly 1,000 of the world’s largest companies,” including brands such as Virgin Mobile, HP, Matte and L’Oreal.

“The idea behind the deal is simple. By combining Buddy Media with the rest of salesforce.com’s products, including Salesforce Radian6, the leading social media listening platform, we will be able to deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs,” wrote Buddy Media founder and CEO Michael Lazerow in a postcommenting on the acquisition.

It’s an interesting time for social media management platforms. Just last month, Salesforce’s rival Oracle snapped up Vitrue for $300 million. Like Buddy Media, Vitrue focuses on helping brands manage their social media presence using CRM-like tools and dashboards.

Full article

(via mashable)


Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Join 13 other followers

a