The end of the two year smartphone contract

Good article by Andrew Arnison addressing another area where operator need to find new business models: the 12/24mth contracts.

However, I think this model is changing, as consumers increasingly balk at the idea of being locked into a particular smartphone, network or tariff plan for two year periods. Instead there is a growing trend for consumers to finance the purchase of their device themselves, without requiring a network operator device subsidy.

Read the full article here.

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