Archive for June, 2012

5 Things Every Presenter Should Know About People, Animated

This video already shows how one should present. It might be more work to think of visuals to be put on slides but worth the effort as people consume better what you say / the message is clearer. Just watch this video by Dr. Susan Weinshenk. I wish I could draw as awesome though..

  1. People learn best in 20-minute chunks. There must be a reason for the successful TED-sized talk format.
  2. Multiple sensory channels compete. During a talk, you engage both the auditory and visual channels — because we’re visual creatures and the visual channel trumps the auditory, make sure your slides don’t require people to read much or otherwise distract from the talk.
  3. What you say is only one part of your presentation. Paralinguistics explores how information is communicated beyond words — be aware the audience is responding to your body language and tone. Record yourself presenting to get a feel for those and adjust accordingly.
  4. If you want people to act, you have to call them to action. At the end of your presentation, be very specific about exactly what you would like your audience to do.
  5. People imitate your emotions and feel your feelings. If you’re passionate about your topic, this excitement will be contagious for the audience. Don’t hold back.

(via brainpickings.org)

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Most liveable city: Zurich

Nice movie by monocle about Zurich.

For a small city, Zürich’s 50 museums, theatres and concert halls are a subtle hint that there’s more than beautiful architecture, clean living and stunning scenery in Monocle’s favourite city of 2012. A strict corporate culture with a village-style feel that means Zürich is a microcosm of a well-balanced city that larger neighbours could learn from.

Salesforce Acquires Buddy Media for $689 Million

Buddy Media currently works with “nearly 1,000 of the world’s largest companies,” including brands such as Virgin Mobile, HP, Matte and L’Oreal.

“The idea behind the deal is simple. By combining Buddy Media with the rest of salesforce.com’s products, including Salesforce Radian6, the leading social media listening platform, we will be able to deliver the first comprehensive Marketing Cloud that will allow customers to listen, engage, gain insight, publish, advertise and measure social marketing programs,” wrote Buddy Media founder and CEO Michael Lazerow in a postcommenting on the acquisition.

It’s an interesting time for social media management platforms. Just last month, Salesforce’s rival Oracle snapped up Vitrue for $300 million. Like Buddy Media, Vitrue focuses on helping brands manage their social media presence using CRM-like tools and dashboards.

Full article

(via mashable)


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