100 years of Swiss graphic design

This expo offers more than just the Helvetica font and is definitely worth a visit if you are in Zurich. – still runs until 3 June 2012.

Swiss graphic design – one of the country’s leading products – is encountered everywhere. While a single individual style cannot be identified, a certain common approach is evident. This is revealed in the striking awareness of quality in the works, in the skilled handcraft, as well as in the precision and reduction to essentials. Graphic design from Switzerland reflects both international trends and local qualities; irony and wit are its constant companions. The view of one hundred years of graphic design shows both the diversity of current visual communication as well as the fine lines of tradition that connect works from different epochs. Alongside the poster and smaller items of printed matter, the show also includes outstanding examples from advertising and information graphics, typography, signage or book design, design objects that relate to graphic design, as well as selected striking advertising spots, and works for web design. Many objects come from the museum’s own collection.

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1 Response to “100 years of Swiss graphic design”


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