Archive for March, 2012

Bump Launches Payments App Powered by PayPal to Share Money

Bump, the app that lets users “bump” smartphones together to share contacts and photos, is launching another service to let users pay the same way. It’s called Bump Pay.

It’s a simple solution, powered by PayPal, and designed to solve the headache of splitting drink or dinner tabs. Similar solutions exist, including one from Venmo and even PayPal’s own Bump-enabled app which came out in 2010. (ING Direct’s tech is also made possible by Bump.) But now Bump, an app that’s been downloaded by more than 80 million users, has decided to introduce a new app, rather than update its original.

Read the full article on FastCompany

The future of mobile

Presentation of Business Insider

Hong Kong Alternative Car Park Tower

Great architecture for a city with limited space.

The Hong Kong Alternative Car Park Tower, designed by Chris Y. H. Chan + Stephanie M. L. Tan, is an alternative building typology that could fit for a city with very limited land resources. At the same time, they are critiquing the current developments of most metropolitan cities: growing rapidly without vision and preparation for our human future.

Most cities still utilize the logic of 19th and 20th century design whereas this traditional urban/architecture logic does not involve consideration of sustainable strategies and socio-cultural interactions in a never-ending world. This carpark becomes a testing field for us to pose out an alternative type of our city but not only a carpark tower.

This carpark tower segregates into five layers and laminate five open air public platforms and dining areas. This kind of mixed-use and hybrid design could enrich the value of this building. The building no longer becomes a city of amenities, but more or less becoming a public precinct for people to live, to enjoy, to rest, and to celebrate.

More on archdaily.com

9 things Lady Gaga can teach us about community management

This week, Lady Gaga became the first person to exceed 20m followers on Twitter.

These are huge numbers, but volume rarely means anything on its own. The interesting point here is that this community really are her ‘followers’ – in namesake and in the way they respond to her.

They are more loyal than a brand could ever dream of, but there are some lessons that we can all take on board and implement when trying to build a community either online or off.

  1. Look at existing behavior and run with it
    One of the biggest mistakes brands make when entering into the world of social media is a lack of response. Whether we’re talking about social customer service, or just engaging with people who love your brand;  it’s very hard to do either well without there being some kind of interaction.
  2. Invest and incentives
    Not only has she personally invested in Backplane, a technology-based community platform, but she also uses Fancorps – another platform from which she leverages a street team of over 25,000. Fancorps incentivises people to share the word of Gaga both online and offline, people are rewarded with points to be used against tracks or albums, tickets, collateral, virtual gifts and more.
  3. Show your flaws
    Instead of taking this popularity, and shying away from it, keeping things behind closed doors – she’s embraced it and flung open the doors. There are messages from her bedroom, videos shot backstage, interviews where she’ll open up about being scared about performing. The whole shebang.  
  4. She’s true to her brand
    It might be ever-changing, chameleon style, but Gaga’s brand knows itself like no other. It know its stance on equality, sexuality, friendship and more. These might not be issues that every brand needs to consider, but working out what your social voice is.  
  5. Change
    Keeping people engaged for longer periods of time means exciting them. Sadly, attention spans are much shorter than they used to be, and so there’s a need to create a richer content plan now more than ever.
  6. Authenticity
    There are no holds barred with Gaga. What you see is what you get, she’s the one doing the talking.  You can tell this by the candid images and videos, to the way she talks online. She’s the one running the show.
  7. Targeting like-minded people
    To properly build a community, a scattergun approach will not work. There are too many forums, networks, games and apps for people to get involved with, and suck up their time.For years, the benefits of mass-niche communities have been shouted from the rooftops, but now, this is tipped to be the ‘future’ of networked society. 
  8. Gratitude
    Without a doubt, the power of Gaga is her fans. Her crazy, loyal, would-do-anything-to-support-her fans. She knows that, and she tells them regularly. It’s the most simple aspect of her community management, it’s free and it takes no time at all.
  9. Collaboration
    Co-creation and collaboration is the name of the game at the moment. Well, it has been for a while really, but it’s matured enough to be of real use to a brand. Nokia’s just announced that it will centre a large of its international marketing strategy around this, just to show you how it’s evolved as a concept.

See the full article on econsultancy.com

Papercut at its best

An older video but just found it in my unpublished drafts and it is still impressive and thus worth to share.

 

Dropbox re-designs webpage and partners up with HTC

Dropbox Redesigns WebsiteDropbox has pared down its website to allow users who visit their Web accounts to navigate it more easily. It’s the latest in a series of small changes and additions Dropbox has announced, following the auto-update Android app feature for photos and a partnership with HTC for the HTC One phones.

(via FastCompany)

KONY 2012

One man can really make a difference to change the world.


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