Online advertising ‘overtakes TV’ (UK)

Online advertising spending in the UK has overtaken television expenditure for the first time, a report has said. Online spending grew 4.6% to £1.752bn in the first half of 2009, while TV spending shrank 16.1% to £1.639bn. […]

Quite impressive to see that companies spent more on online advertisement than on the TV channel. Justin Pearse from NMA pointed out that this overtake is mainly due to the stormy times companies currently face. However, in the end what really matters is the effectiveness of every spent pound.

(via bbc news)
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1 Response to “Online advertising ‘overtakes TV’ (UK)”


  1. 1 mywalletmarketcom April 6, 2011 at 9:42 am

    I am using the world’s best online TV viewing software. Spend a lot of time at the computer. For this reason than to watch tv on pc software is required. Thousands of HD channels, TV shows, series, movies all in one software. I searched and really did a very good choice. Don ‘t pay cable television fees for one year. You still pay them at once and watch tv free from your computer. Once you get use to life.


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