Nike: Euro 08 Commercial

Something more than 30 days and Basle will kick-off the UEFA Euro 08. Now Nike has launched a new TV spot for the Euro 08 which was directed by Guy Richie: “Take it to the Next Level”

Coke Zero: Life As It Should Be

I have always liked the strategy of Coke Zero and with it the commercials. Now, during halftime of todays Champions League match, I saw the following spot of Coke Zero. Just great!

Louis Vuitton’s first TV ad

The first time in the long history, the luxury brand Louis Vuitton launches a TV ad. From tomorrow on you will see the spot in television and cinema. It seems that the audience reach was not enough… or due to the vast amount of duplicates around the globe they trying to add more emotions to the brand, which can be perfectly done via television. In my opinion, however, they better have left it because the spot has not touched me at all. The spot just does not correspond with the brand… no emotions, poor soundtrack, too lame… I would not notice it in TV. The quality of the pictures is good though.