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Posts Tagged 'logo'
Cramer Sweeney’s Smart Marketing Game
Published March 1, 2008 Advertising , Business 1 CommentTags: brand, game, logo, marketing
The development of tech companies’ logos
Published February 13, 2008 Business , Design , Graphics Leave a CommentTags: company, corporate design, evolution, ibm, logo, neatorama
Alex from Neatorama recently posted an interesting article about the evolution of tech companies’ logos. To create a corporate design and most of all the logo of the company is exceedingly difficult which I experienced by myself when we formed our start-up company Join4Music.com. A logo has to express the core message in an easy way, has to be clean and functional, has to show the key benefit (which also comes with the name), has to be timeless i.e. not following a current trend and so on. As you can see; to create a logo includes a bunch of criteria to fulfil. Here is the development of the IBM logo:
More logo evolutions: the evolution of tech companies’ logos
Andreas Hunziker
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