Ikea launches telephony, internet services in Spain

Swedish group Ikea will launch fixed, mobile telephony and internet services on the Spanish market in the coming weeks. The services will be launched in partnership with Telefonica, British Telecom and Vodafone, local newspaper El Economista reports. Leveraging Vodafone Spain’s mobile network, Ikea will launch a MVNO service, under the Ventaja Movil (Mobile Advantage) brand name. For EUR 10 per month, Ventaja Movil customers will receive free mobile calls, with no call set-up fee, within the operator’s network. National calls to other mobile operator’s networks will be charged EUR 0.10 per minute, plus the call set-up fee of EUR 0.15. Additionally, Ikea will offer discounted prices on mobile phone purchases for customers who choose to port their mobile numbers to Ventaja Movil.

IKEA: Bedrooms

Ikea does a great job when it comes to online advertising. You may remember the legendary advert of their dream kitchens where one can virtually turning around the “show room” or the second one of kitchen series.

Now they launched an ad for bedrooms, where you can have an insight into various life and of course bedrooms. The bedrooms scenes are filmed in slow motion as a contrast to the hectic working day.