Burger King has launched a new campaign/”documentary” for which a whole team travelled around the world to find Whopper Virgins – people who have never been exposed to hamburgers. The interesting part are the pictures and the authentic people, however, I do not see that this is very beneficial for Burger King – much effort for little output.
Archive for December, 2008
Burger King campaign: Whopper Virgins
Published December 13, 2008 Advertising , Food & Drink 1 CommentTags: advert, burger, burger king, campaign, people, video