In the time when I was working in London I often listened to music in the Tube (not through a Walkman though). If I’d had mapped my music journey’s they could look like Sony’s new advertisements for the Walkman – every station is a band. This great advertisements were done by Saatchi & Saatchi Australia. New York, London and Sydney by Walkman.
Archive for August, 2008
London by Walkman
Published August 25, 2008 Advertising , Communication , Media Leave a CommentTags: australia, london, map, new york, sony, sydney, tube, walkman
Simplicity
Published August 4, 2008 Communication , Design , ICT , Technology Leave a CommentTags: apple, experiment, intuitive, iphone, microsoft, mojave, simplicity, vista, windows
Why did I chose this title for the following video? For the reason that if Microsoft would make the features as accessible as Apple does, the users would use them and would know about the power of their products. However, simplicity for me means that the features are easy accessible which comes from a intuitive way of leading the user. As a consequence, if you have an iPhone in your hand you appreciate it straight away.
The following video shows an experiment where random people, which never have used Windows Vista, can have a look at the new Microsoft OS “Mojave” – which is in fact Windows Vista. They are excited about the features
Naturally, these are people which have never used Vista, but even people which have used Vista would be surprised about the features.



Andreas Hunziker
Entries